ADIDAS ORIGINALS - AUDIENCE OF ONE
This second part of the campaign is all about giving those with creative courage the platform to express themselves without being swayed by opinions. Often the famous just get more famous, but as Pharrell has said, he ‘just wants to pay [creativity] forward’. In August 2015, Pharrell hands off the campaign by acknowledging 5 more creators who he believes create without the need for external validation. These 5 influencers are from around the globe, and are young, talented, upcoming superstars excelling in their disciplines, from music to visual arts. Their uniting characteristic is that they create for themselves.