South African Compilation Series
I was approached to create a look and feel for a South African music compilation series packaging. The brief was to focus on cost per unit and broad market appeal. The series should appeal to locals and tourists alike. Imagine picking up as a last minute gift in the Airport.
As South Africans we all know what a large number of compilations are available on the market, the majority featuring a bikini or boerewors roll. Chemistry 101 set out to create a simple clean cut package that would appeal to perhaps a slightly higher end target market but in doing so respect the integrity of the artists on the compilation. The spines of the discs are colour coded, creating a muted rainbow effect when stacked on a shelf. White inner trays give emphasis on the graphics and typography.