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Matt Edwards is a creative director currently working at Johannes Leonardo in New York. Previously he was working at Y&R Prague. He has worked in the creative industry for the past 15 years in various fields ranging from design and publishing to digital content creation and advertising.

The South African born creative’s portfolio features work for clients such as Adidas, TripAdvisor, Biolit, Harley Davidson, MTN, Betadine, Wimpy and NYCFC. 

Most recently he has focused his efforts on the Adidas Originals business as creative director where he currently oversees all global creative communication work across the brand.

His work has been awarded at the highest level at Cannes, Clio, D&AD, One Show, NY Festivals, LIAs, Golden Drum, Eurobest, Young Guns, ADC Czech Republic, Ciclope Festival and Loeries South Africa. Most recently winning the Grand Prix for Music Entertainment at the 2017 Cannes Lions Festival (5 lions in total) and 7 Clios at this years awards for the Original is never Finished Campaign for adidas.

Work Experience

 

Johannes Leonardo - New York
Creative Director
Adidas, NYCFC, TripAdvisor, Miller Lite, Google
2014 - Current

Y&R - Prague
Creative Director
Ceska Sporitelna, Staropramen, Savo, Forbes
2013 - 2014

Y&R - Prague
Art Director
Ceska Sporitelna, Staropramen, Savo, Biolit, Harley Davidson, Betadine
2011 - 2012

Metropolitanrepublic - Johannesburg
Art Director
MTN, First National Bank, Wimpy, Aveng Group
2010 - 2011

Matchboxology - Johannesburg
Art Director
Footballers For Life, Oppikoppi, Scrutinize
2009

One Small Seed Magazine - Cape Town
Art Director / Designer
2008

Blunt Magazine - Durban
Art Director / Designer
2007

Ctrl Media - Cape Town
Designer
2005 – 2006

Freelance - Cape Town
Designer
2004

Silver Banana Design Studio - Cape Town
Designer
2002 – 2003
 

Honours and Notables

Recognition at the following Advertising and Design Awards and in publications including:

Cannes
D&AD
Clios
One Show
New York Festival
Young Guns
Eurobest
AICP
Golden Drum
Prague International Advertising Festival
ADC Czech Republic
Le Book
Loerie Awards
Lurzers Archive
Itch Magazine

Other Notables

2016
Pitches Won: NYCFC

2014
Pitches Won: Adidas Originals, TripAdvisor
Invited to judge at New York Festivals.

2013
Pitches Won: GE Money Bank & RWE Electricity

2012
Pitches Won: Savo Cleaning Products & Biolit Insect Repelent

2011
Pitches Won: MTN Business, MTN Global

2010
Pitches Won: MTN Uganda
South African Music Award Nomination: Best Packaging Design

2009
Featured in Fly On The Walls feature length Documentary about the cultural impact of Fokofpolisiekar

2008
Created a range for Levis South Africa
Designed a range of skateboards for Revolution

2005
Invited to exhibit at Design Indaba as an Emerging Creative

2003
Invited to speak on SpectrumFM about the changing face of South African design

Publications

Conde Nast
Le Book
Colors Notebook Germany
Chew
weareawesome.com
Sub-Urban
Brand
Chew
Elle Décor
Itch
Session
One Small Seed
Blunt

Group Exhibitions

Computer Club
Whatiftheworld
Cape Town
South Africa

Us vs. Them
Berlin
Germany

Out Of Order
The Bin
Cape Town
South Africa