My name is Matthew Edwards and I have just finished a five year stint as a creative director running the adidas Originals account from Johannes Leonardo in New York City. My work focuses on changing culture and deals in the commodity of cool in a never ending search for creative excellence. Most recently I have have been recognized at Cannes, Clios, Effies, One Show, D&AD, was one of Adweeks Top 100 Creatives and helped the Agency to it’s first ever Adage A-list Top Ten. I am currently running the North American BMW account from Goodby Silverstein & Partners in San Francisco. Take a look at some of the projects I have helped lead on the following pages.