BMW - AI ART CAR
In 1975, Alexander Calder was the first artist to use a BMW as his canvas. Since then, many other renowned artists, including Frank Stella, Roy Lichtenstein, and Andy Warhol, have collaborated with BMW under the art car program.
In 2020, we were asked to promote BMW’s most advanced vehicle yet: The 8 Grand Coupe. So, in conjunction with BMW's 50th anniversary of cultural engagement, we decided to invite a new intelligence to leave its mark on the brand and create The Ultimate AI Masterpiece. By teaching an AI the visual history of art and training it to learn the styles of more than 2000 artists, historical and contemporary, we created an entirely new type of artist.
We then freed it to generate new art on its own and projected it onto the 8 Gran Coupe, turning the car into a constantly evolving canvas for artificial intelligence. Featuring an ever-changing stream of unique art that morphs and changes in real-time.
AWARDS
2022 Andy Awards - Gold in Craft
2022 One Show - Shortlist in Branded Entertainment
2022 One Show - Shortlist in Innovation in Design
2022 One Show - Shortlist in Innovation in Interactive, Online, & Mobile
2022 ADC Awards - Shortlist in Branded Content
2022 ADC Awards - Shortlist in Digital
2022 ADC Awards - Shortlist in Mixed Reality
2022 SF Addys - Gold in Digital Tech
2022 SF Addys - Gold in Branded Entertainment
2022 SF Addys - Bronze in Branded Entertainment
