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adidas Originals - The Non Issue

ADIDAS ORIGINALS - THE SEPTEMBER NON-ISSUE
 

These days, it's the people on the streets that dictate the fashion trends seen in the magazines tomorrow. We subverted the authority of The September Issue by creating The September Non-Issue — a zine written by influencers and artists, that challenges the September Issue with every page. Written, designed, illustrated, photographed, and documented...all within the month of the September Issue’s release. Now, if you’re expecting 900 pages — 90% of which are ads — think again. Our zine trimmed all of that fat. No page numbers, no ads.