ADOBE - CREATIVITY FOR ALL
Since 1982, Adobe has worked to democratize creativity.
Over the last 30 years, Adobe has built ground-breaking creative tools like Photoshop, Premiere, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.
So, to celebrate this achievement, Adobe and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai.
But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe to continue working toward a world where everyone who wants to make something, can.
AWARDS
2020 Webby Awards - Animation
2020 ADC - Silver Cube in Animation
2020 ADC - Merit in Craft in Motion
2020 D&AD - Wood Pencil in Animation
2020 AICP - Shortlist in Animation
2020 AICP - Winner in Design
