MTN - Summer
Ayoba101. There are 101 ways to shine this summer, this is just one in a series.
This is the opening advert of the MTN Summer Campaign 2011-2012.
#12 Just Add Water.
Numerous videos were shot on the day using goPro cameras, these were then uploaded onto the web.
Access to the videos could be gained via a QR Code on the print material.
This way we really gave South African's 101 different things to do during summer.