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MTN - Summer

Ayoba101. There are 101 ways to shine this summer, this is just one in a series.

This is the opening advert of the MTN Summer Campaign 2011-2012.

#12 Just Add Water.

Numerous videos were shot on the day using goPro cameras, these were then uploaded onto the web. 

Access to the videos could be gained via a QR Code on the print material.
This way we really gave South African's 101 different things to do during summer.