Matthew Edwards

Wimpy Too Epic Banner

Epic Banner

How do you show exactly how big a burger is? 

Using custom-designed facial recognition software to detect teeth (as opposed to conventional FRS which only picks up the eyes and nose) the banner allows the user to interact using an actual ‘biting’ action.

To dramatise the experience  a fish-eye lens effect is activated at the precise moment of radial recognition.


Loerie Awards - Bronze in Digital 2011