INSTACART - HOW HOMEMADE IS MADE
No one can deliver your mom’s homemade short ribs. Not even if she were to open a restaurant, become famous overnight and get talked into franchising. Because at that point, they wouldn’t really taste like your mom’s short ribs, would they? That’s why Instacart just helps deliver the ingredients.
AWARDS
2022 Cannes Lion - Shortlist in Film Craft Art Direction
